Sea turtles are nature’s time travelers. For over 110 million years, they’ve gracefully navigated Earth’s oceans, surviving the extinction of dinosaurs, ice ages, and countless environmental changes. But now, a man-made crisis threatens their survival: plastic pollution.
As a company committed to sustainability, LLRULE understands that what we do today impacts the future. Our own journey began with a commitment to doing better, not just in clothing but in the world at large. (Curious about our story? Read how it all started here.) Now, let’s dive into why plastic pollution is so damaging and, more importantly, how we can all be part of the solution.
The Crisis Beneath the Waves
Plastic is everywhere. Each year, 11 million metric tons enter the oceans, a number that could triple by 2040 if nothing changes. For sea turtles, plastic pollution is a multi-layered threat:
- Entanglement: Discarded fishing nets and six-pack rings can trap turtles, leaving them unable to swim, eat, or breathe properly.
- Ingestion: Sea turtles often mistake plastic bags for jellyfish or accidentally consume microplastics while feeding. Just one piece of ingested plastic increases a turtle’s chance of early death by 20%.
- Chemical Leaching: Plastics release harmful chemicals into marine environments, disrupting hormone systems and affecting reproduction in turtles and other wildlife.
It’s a heartbreaking reality, but it’s not an unsolvable problem.
Fashion’s Role in the Plastic Problem
Many don’t realize how closely linked the fashion industry is to the plastic crisis. Synthetic fabrics like polyester and nylon shed microplastics every time they’re washed, polluting waterways. The rise of fast fashion—disposable clothing made cheaply and quickly—has exacerbated the issue, contributing to overflowing landfills and ocean debris.
At LLRULE, we knew from the start that we couldn’t ignore this. From our Core Essentials Shorts to the PerformanceFlex Tee, we’ve prioritized durable, eco-friendly materials that minimize waste and avoid harmful shedding. We believe that what you wear should reflect what you stand for—and for us, that’s sustainability and quality.
(Discover more about why we built LLRULE with these principles in our Origin Story.)
Steps to Turn the Tide
While the scale of the plastic crisis is daunting, meaningful action begins with awareness. Here’s how we can all make a difference:
1. Make Thoughtful Purchases
Choose brands that prioritize sustainability, like LLRULE. Opt for clothing made with eco-friendly materials and built to last. Every piece you invest in is a step away from the disposable culture fueling plastic pollution.
2. Cut Single-Use Plastics
Ditch plastic bags, straws, and disposable water bottles in favor of reusable options. Small changes in your daily routine can lead to a big collective impact.
3. Advocate for Systemic Change
Support policies and organizations pushing for reductions in plastic production and improvements in waste management. Collective action is key to addressing this global challenge.
4. Clean Up and Speak Out
Participate in beach cleanups or organize your own. Share your commitment to sustainability on social media or with your community. Awareness inspires others to join the cause.
Why This Fight Matters
Sea turtles are more than just a symbol of marine life—they’re a keystone species, playing a crucial role in maintaining healthy oceans. And healthy oceans mean a healthier planet for all of us.
Plastic pollution is a human-made problem, which means it’s one we can solve. By rethinking the way we consume, supporting sustainable industries, and raising awareness, we can create a future where sea turtles thrive for another 110 million years.
A Movement for Change
At LLRULE, we don’t just talk about sustainability—we live it. Every product we create reflects our values, from the thoughtful materials we choose to the impact we strive to make beyond the world of fashion. We believe in building a brand that not only looks good but does good.
This commitment began with our origin story and continues with every action we take. (If you haven’t yet, read howLLRULE came to life—it’s a journey we’re proud to share.)
Together, we can change the narrative. Together, we can protect sea turtles, clean up our oceans, and ensure a brighter future for the generations to come.
Join the movement. Make a difference. Be fearless.
