It’s Who We Are
Where It Began
In 2019, Anthony Le Beauf began recognizing a pattern in the world around him. What started as a realization slowly deepened into a conviction: the clothing we wear carries a quiet but real power. We are rarely led to believe that the garments we wear either fully reflect our values and empower, or silently align us with ideas we ourselves may or may not hold.
It’s a silent negotiation, and whether we recognize it or not, the ideas a clothing brand represents are woven into it's very fabric, and when dawned becomes the very mantle that you carry.
And so it began; and though this idea was conceived long before, in 2021 LLRULE was officially born on a college campus in Western Washington and sold its first garment to an online customer in Alaska. The brand name llrule is pronounced phonetically " el el rule " for those tryin to figure out what it sounds like... but we started with a small budget and a dream, and what began in 2019 continues to grow and expand, enabling customers across the nation, and the world to live fully with purpose.
Our credo
What We Stand For
LLRULE exists for people who believe quality matters, how you show up matters, and the gear you wear should reflect the values you live by. When you put on LLRULE, you’re making a statement, choosing substance over shortcuts, moving through the world with intention.
This is a community built on authenticity, perseverance, and the refusal to settle. If those things matter to you, you’ve found your people.
Purpose driven
Who We’re Accountable To
We’re equally committed to the people who build LLRULE every day. Our team are partners in this mission, treated with fairness, dignity, and genuine care. Fair pay, safe conditions, and real support for their wellbeing are not perks; they’re the standard. When our people feel a sense of purpose in what they do, that energy flows through everything we create.
We’re also responsible to the communities we’re part of. LLRULE gives back, promoting healthier lives and supporting education opportunities for everyone. This isn’t a marketing initiative, it’s foundational. We believe business has a responsibility to lift people up, and leaving them and the environments we inhabit and come in contact with better than we found them.
We’re not perfect. But we’re building something real, a brand that stands for truth, acceptance, and the conviction that any obstacle can be overcome. A company that honors integrity, cares for its people, and shows up for the world around it.
OUR COMMITMENTS
What We’re Committed To
These aren’t aspirations simply written on a wall, they’re the operating principles we hold ourselves to, every day, in every decision we make.
- Honoring the Lord in all we do by operating in a manner consistent with Biblical principles.
- Offering our customers exceptional garments built with values, purpose, and integrity because you deserve all three.
- Serving our employees and their families by building a work environment and company culture that strengthens character, supports individuals, and nurtures the people they go home to.
- Stewarding the trust placed in us well, sharing the Lord’s blessings with our team, and investing meaningfully in the communities we are part of.
We’re here for you.
Our customer support team is available Monday through Saturday, 9 AM to 5 PM. We observe Sunday as a day of rest and will not be available then.