LLRULE — Giving, Declared

The 10% Pledge.

Ten percent of every sale on llrule.com is donated to charity. Not profits after a good quarter. Not a holiday campaign. Every sale, every day, starting now.

We believe a brand should say plainly what it gives, to whom, and how. So here it is, in full, the way we would want it explained to us.

What we donate

Ten percent of the sale price of every order placed on llrule.com. If you buy a $60 crew, $6.00 goes to charity. The percentage is calculated on what you actually paid for products, before shipping and taxes, and it is not reduced by our costs, our margins, or our mood. Discounted orders count the same way: 10% of what was paid.

Where it goes

Our current giving partner is Convoy of Hope, a faith-based humanitarian organization that feeds more than 677,000 children every school day around the world, responds among the first to disasters at home and abroad, and equips women and farmers to build self-sustaining communities. Their work, and why we chose them, is told in full here: Why We Give: Convoy of Hope.

How it works

Donations are tallied on every order and remitted to Convoy of Hope monthly. We publish our running donation total and our giving receipts on this page, updated quarterly, so you never have to take our word for it. When you check out at LLRULE, the math has already happened: your order gave before it shipped.

Why we do this

LLRULE was built to be a lighthouse on a hill: a path of positivity, quality, and purpose. We make clothing with integrity in the fabric, and we think the same standard should apply to the company itself. Giving ten percent is not a marketing strategy. It is the rent we believe a business owes for the privilege of existing in communities that support it. This is more than a brand. This is a movement, and movements carry people with them.